Social Media


Are you looking for a career in marketing of PR? Own a small business? Fundraising for your favorite cause? Are you a marketing or PR director or a social media professional looking for in-depth training
and a national certification?

  • Whether you are looking for a new job, or just want to be more visible in your industry, social media can help.
  • Social media sites and a strategy to use them enhance customer relationships for small business and non-profits.
  • Social media strategy is a key component of any marketing plan. In-depth training through the National Institute of Social Media includes being on top of social media trends, developing and implementing an organization’s social media strategy, policy and advertising plans.

Social Media Information Sheet


caitlin_thayer.jpgCaitlin Thayer is the owner of Barefoot Media, a social media consulting company. Since 2009, she has helped over 50 small businesses and nonprofits learn how to use social media for community building and marketing. After six years and countless hours of using social media, she has learned that marketing through social media is an art form that takes practice and passion. Take a class with Caitlin and learn how you can be using social media more efficiently and effectively for your organization. 


Course Curriculum

Course ID Course Theory Lab Credits
NCBU150G Social Media for Beginners Non-credit
Classroom , Lab , Total Non-credit
NCBU152G Developing Creative Content in Social Media Non-credit
Classroom , Lab , Total Non-credit
NCBU153G Developing a Comprehensive Social Media Strategy Non-credit
Classroom , Lab , Total Non-credit
NCBU154G Social Media on the Go Non-credit
Classroom , Lab , Total Non-credit
NCBU155G Effective Use of Email Marketing Non-credit
Classroom , Lab , Total Non-credit
Total Credits Non Credit

Typical Job Opportunities

Job Outlook: 2010 – 2020
Public relations specialists: 23% growth
Public relations managers: 16% growth
Growth of both will be driven by the need for organizations to maintain their public image in a high-information age and with the growth of social media.
-U.S. Department of Labor, Bureau of Labor Statistics

Still not sure?

Learn more about the Social Media program by contacting the Business and Training Center.