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Marketing Certificate

In an era of global, digitized, interactive business environments, Marketing offers one of the best career opportunities for today’s business students. Marketing is a broad field which includes activities related to selecting, designing, packaging, pricing, advertising/promoting, selling, distributing, and servicing a product in the domestic and/or international marketplace. It is the driving force in most businesses.

Marketing is critically examined from the perspective of the consumer/client, economy, technology, legal/political issues, and ethical/social responsibility. Marketing classes integrate theory and practical applications while applying related business knowledge of information technology, accounting, economics and management principles.

Marketing personnel are employed in retail, industrial and commercial firms, schools and hospitals, both locally and internationally. Marketing offers something for every business student-a desk job as a market research analyst, or travel and excitement with the public as a salesperson, retailer, or public relations person.

The Certificate program can be completed on a full or part-time basis and courses are offered during the day, evening, and online.

Course ID Course Theory Lab Credits
MKTG125 Principles of Marketing 3 0 3
Classroom 3, Lab 0, Total 3
MKTG135 Consumer Behavior 3 0 3
Classroom 3, Lab 0, Total 3
MKTG205 International Marketing 3 0 3
Classroom 3, Lab 0, Total 3
MKTG210 Advertising 3 0 3
Classroom 3, Lab 0, Total 3
MKTG224 Sales and Sales Management 3 0 3
Classroom 3, Lab 0, Total 3
BUS282 Capstone Research 3 0 3
Classroom 3, Lab 0, Total 3
CIS156 Computer Applications in Business 2 2 3
Classroom 2, Lab 2, Total 3
* Prerequisite: placement in CIS156 or successful completion of CIS110
 
ACCT113 Accounting and Financial Reporting I 3 0 3
Classroom 3, Lab 0, Total 3
Business Elective 3 0 3
Classroom 3, Lab 0, Total 3
Total Credits 27

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Learn more about the Marketing Certificate program.