Apply

Sales & Digital Marketing Certificate

In an era of global, digitized, interactive business environments, Marketing offers one of the best career opportunities for today’s business students. Marketing is a broad field which includes activities related to selecting, designing, packaging, pricing, advertising/promoting, selling, distributing, and servicing a product in the domestic and/or international marketplace. It is the driving force in most businesses.

Marketing is critically examined from the perspective of the consumer/client, economy, technology, legal/political issues, and ethical/social responsibility. Marketing classes integrate theory and practical applications while applying related business knowledge of information technology, accounting, economics and management principles.

Marketing personnel are employed in retail, industrial and commercial firms, schools and hospitals, both locally and internationally. Marketing offers something for every business student-a desk job as a market research analyst, or travel and excitement with the public as a salesperson, retailer, or public relations person.

The Certificate program can be completed on a full or part-time basis and courses are offered during the day, evening, and online.

Sales & Digital Marketing Certificate

Course ID Course Theory Lab Credits
BUS110G Introduction to Business 3 0 3
Classroom 3, Lab 0, Total 3
MKTG101G Introduction to Marketing 3 0 3
Classroom 3, Lab 0, Total 3
MKTG224G Sales and Sales Management 3 0 3
Classroom 3, Lab 0, Total 3
MKTG201G Business Relationship Management 3 0 3
Classroom 3, Lab 0, Total 3
BUS210G Organizational Communication or BUS200G Teambuilding Elective 3 0 3
Classroom 3, Lab 0, Total 3
BUS205G Small Business Management or BUS282G Capstone Research Elective 3 0 3
Classroom 3, Lab 0, Total 3
BUS209G Principles of Global Business 3 0 3
Classroom 3, Lab 0, Total 3
Total Credits 21

Total Overall Credits : 21

Still not sure?

Contact one of the Program Faculty or an Admissions Representative to learn more about the program.