Marketing Associate in Science

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In an era of global, digitized, interactive business environments, Marketing offers one of the best career opportunities for today’s business students. Marketing is a broad field which includes activities related to selecting, designing, packaging, pricing, advertising/promoting, selling, distributing, and servicing a product in the domestic and/or international marketplace. It is the driving force in most businesses.

The focus of the degree is on the application of current theories and concepts in effectively marketing goods and services to define target customers from a domestic and global perspective. Marketing is critically examined from the perspective of the consumer/client, economy, technology, legal/political issues, and ethical/social responsibility. Marketing classes integrate theory and practical applications while applying related business knowledge of information technology, accounting, economics and management principles.

Marketing personnel are employed in retail, industrial and commercial firms, schools and hospitals, both locally and internationally. Marketing offers something for every business student-a desk job as a market research analyst, or travel and excitement with the public as a salesperson, retailer, or public relations person.

The Marketing degree provides students with a solid foundation in preparation for employment or it offers students a strong educational base which will transfer to many four-year colleges. The Marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) which supports transfers to many four year institutions.

Requirements

Health and Internship Considerations
Participation in an internship requires the student to follow the college’s immunization policy. Depending upon the site, the student may be required to possess and maintain professional liability insurance. For unpaid internships, the student must possess and maintain accident insurance.

Technical Standards
Students must be able to demonstrate the ability to communicate effectively using written and oral techniques, including the use of technology; conduct themselves in a professional manner; possess critical thinking and analytical skills; be comfortable using computers and computer application software; work independently and in groups.

Transfer Credit Policy 
In addition to Great Bay transfer credit policies, transfer of courses in Marketing more than ten years old will be evaluated by the department chair on an individual basis.

First Year - Fall Semester

Course ID Course Theory Lab Credits
FYE101 First Year Seminar 1 0 1
Classroom 1, Lab 0, Total 1
MKTG125 Principles of Marketing 3 0 3
Classroom 3, Lab 0, Total 3
ACCT113 Accounting and Financial Reporting I 3 0 3
Classroom 3, Lab 0, Total 3
CIS156 Computer Applications in Business 2 2 3
Classroom 2, Lab 2, Total 3
* Prerequisite: placement in CIS156 or successful completion of CIS110
 
ENGL110 College Composition I 4 0 4
Classroom 4, Lab 0, Total 4
MATH145 Topics in Applied College Mathematics 4 0 4
Classroom 4, Lab 0, Total 4
Total Credits 18

First Year - Spring Semester

Course ID Course Theory Lab Credits
ACCT123 Accounting and Financial Reporting II 3 0 3
Classroom 3, Lab 0, Total 3
BUS211 Business Law 3 0 3
Classroom 3, Lab 0, Total 3
ECON234 Macroeconomics 3 0 3
Classroom 3, Lab 0, Total 3
MATH225 Probability and Statistics 4 0 4
Classroom 4, Lab 0, Total 4
Science Elective 3 0 3
Classroom 3, Lab 0, Total 3
Total Credits 17

Second Year - Fall Semester

Course ID Course Theory Lab Credits
MKTG210 Advertising 3 0 3
Classroom 3, Lab 0, Total 3
BUS155 Retailing Management 3 0 3
Classroom 3, Lab 0, Total 3
DMT142 Publication Design 2 4 4
Classroom 2, Lab 4, Total 4
ECON235 Microeconomics 3 0 3
Classroom 3, Lab 0, Total 3
ENGL210 Oral Communications 3 0 3
Classroom 3, Lab 0, Total 3
Total Credits 16

Second Year - Spring Semester

Course ID Course Theory Lab Credits
MKTG135 Consumer Behavior 3 0 3
Classroom 3, Lab 0, Total 3
MKTG205 International Marketing 3 0 3
Classroom 3, Lab 0, Total 3
MKTG224 Sales and Sales Management 3 0 3
Classroom 3, Lab 0, Total 3
BUS210 Organizational Communications 3 0 3
Classroom 3, Lab 0, Total 3
BUS282 Capstone Research 3 0 3
Classroom 3, Lab 0, Total 3
Foreign Language/Humanities/Fine Arts Elective 3 0 3
Classroom 3, Lab 0, Total 3
Total Credits 18

Total Overall Credits : 68

Still not sure?

Contact one of the Program Faculty or an Admissions Representative to learn more about the program.