Marketing Associate in Science

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Salary Q&A

To learn more about potential earnings visit:
Bureau of Labor Statistics
Occupational Outlook Handbook
www.bls.gov/oco

Program Outcomes

Program Outcomes
Graduates with a degree in Marketing will:

  • Identify the marketing mix variables: product, price, place, and promotion and write a marketing plan.
  • Create and develop an integrated marketing communication (advertising) plan, including marketing objectives, strategies, and tactics.
  • Analyze consumer decision making as it relates to consumer buying behavior and marketing decisions.
  • Analyze the decision-making process in marketing products internationally and understand the role marketing plays in a global economy.
  • Demonstrate knowledge of various advertising media, such as social media and all forms of digital mediums.
  • Apply the strategic selling model to personal selling activities.
  • Engage in a personal selling situation with emphasis on the customer relationship and deliver a personal sales presentation using a sales portfolio and other sales tools.
  • Possess an Understanding of cross-cultural and global issues and sensitivity to diversity and other cultures.
  • Demonstrate Information literacy through research skills and the use of technology.
  • Demonstrate proficiency in critical thinking, analysis, reasoning, questioning and quantitative skills.

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